Nov 25, 2009

Customer Relation Management

CRM. Have you heard of it? It may just be the best thing for your business and you have never heard of it. At E-Compliment we use Sugar CRM. It is an open source software tool which runs on a standard server image. It is amazingly powerful and customizable. To get an idea of what it can do, let's imagine a typical use case.

You are trying to get new clients through an email list. Sugar CRM can import email lists and help you create email marketing blasts. It has email integration. It also was web form connection abilities for your clients to connect back through to you. Then after you contact the lead, Sugar CRM can track all customer interactions. Everyone on your sales team has an account and everyone in your business has access to what they need to have access to, with fully customizable accounts. Sugar CRM manages invoices and can track conversations. And after the sale is made, the software offers customer support features such as issue tracking. Finally all this information can be displayed in reports which show every aspect of your business from leads and sales volume to customer support and issues.

If this sounds like something your business can benefit from, please give us a call!

Get more info:
Sugar CRM